Unlock better glow with the right masking technique
There’s something instantly calming about pressing pause on your day with a face mask or a pair of eye gels. They’re quick, targeted, and deliver a concentrated dose of skin-loving ingredients while you unwind—even if it’s just for a few minutes between Zoom meetings. For many Canadians, these mini rituals have become a reliable way to reset both skin and stress levels, especially during long winters or after a day spent in the sun.
But while it’s tempting to pop one on whenever the mood strikes, technique matters. Small changes in how—and when—you apply your masks can make a noticeable difference in glow, hydration, and overall payoff. Consider this your guide to getting the absolute most from your masking routine.
Consistent masking doesn’t just offer an instant boost; it helps your skincare routine work smarter. Sheet masks can enhance serum absorption, hydrogel masks strengthen the skin barrier, and eye gels prep the under-eye area beautifully for makeup. When used correctly, these targeted treatments can elevate your routine from everyday to results-driven.
Sheet Masks
Sheet masks are as easy as skincare gets, but a few tweaks can help your skin absorb every drop of goodness they offer. Most are infused with a high concentration of active ingredients—think hyaluronic acid, antioxidants, brightening botanicals—making them a simple way to supercharge your routine.
Start with a good cleanse — always apply your mask to freshly cleansed, slightly damp skin for optimal absorption.
Unfold carefully — smooth the sheet across your face, fitting it snugly around the contours of your nose, cheeks, and jawline.
Follow the timing — some formulas work in five minutes, others take up to ten. Always follow the instructions on the pack.
Don’t rinse — once you remove the mask, massage leftover serum into your face, neck, and even hands for an extra hydration boost.
💡 Pro tip: Use any extra serum left in the packet to give yourself a mini facial massage. Your future self will thank you.
Clay Masks
Smartmud masks unclog pores with the benefits of mud without the mess. They’re excellent for detoxifying congested skin, especially in humid summer months or after sweaty workouts.
- Apply with a clean mask brush for smooth, even coverage.
- Rinse with lukewarm water once the mask has dried—never let it crack completely, as that can lead to dehydration.
- Consistent Use In Your Skincare Routine. Use one to two times per week depending on your skin type. Clay can be clarifying, but overuse may cause dryness in colder Canadian climates.
- Clay formulas are brilliant for absorbing excess oil, clearing pores, and smoothing uneven texture. They're especially helpful for combination or oily skin types looking for a weekly refresh.
Eye Gels
Under-eye gels are effortless, effective, and ideal for everything from early-morning puffiness to late-night Netflix circles. Because the skin around your eyes is thinner and more delicate, it benefits from both targeted ingredients and gentle application.
- Apply to clean, dry skin beneath the eyes.
- Position carefully — rounded side toward the nose for dark circles, or facing outward for puffiness and fine lines.
- Leave on for 5 minutes (or longer if you want a self-care session).
- Remove and tap in any remaining serum to support hydration and circulation.
💡 Pro-tip: Always use your ring finger when applying products around the eyes. It naturally applies the gentlest pressure.
How to Wear Eye Patches
Eye patches stay in place best when applied to clean, dry skin—so skip moisturizer until after. For an extra cooling, de-puffing effect, store your gels in the fridge. Many customers swear by chilled eye gels during allergy season or after long hours of screen time.
FAQs
How long can you wear a face mask?
Most sheet masks should be worn for no longer than 20 minutes. After that, they may begin to dry out as the serum evaporates.
How long should you wear eye gels?
FlashPatch Eye Patches work in just 5 minutes. Typically, 5–20 minutes is plenty—leaving them on longer won’t improve results and may cause dryness.
When’s the best time to use a mask?
Morning: For radiance and glow under makeup (try Illuminating Eye Gels or a brightening sheet mask).
Evening: For hydration, repair, and recovery after a long day (try Restoring Night Eye Gels or a hydrating hydrogel mask).
The Takeaway
Face masks and eye gels are simple, effective ways to elevate your skincare routine—whether you’re prepping for a big event, soothing your skin after a long workday, or building in a moment of self-care. With the right application technique, these skincare staples help your complexion look brighter, smoother, and more refreshed.